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Article: Turkish Pop Icon Hande Yener Turns Her Fashion Archive Into a Circular Fashion Project with STAR Gene

Turkish Pop Icon Hande Yener Turns Her Fashion Archive Into a Circular Fashion Project with STAR Gene

A new chapter for an iconic fashion archive

STAR Gene has been featured in Style Essentials, highlighting Hande Yener’s vision of transforming her personal fashion archive into a circular fashion project in Amsterdam.

The editorial explores the connection between music, fashion and memory, celebrating how iconic pieces from Hande’s performances, music videos and personal wardrobe can find new meaning beyond their original moments. More than a collection of rare designer pieces, STAR Gene represents a new perspective on fashion — one where individuality, history and creative reinvention come together.

Because great fashion doesn’t end with its first story. It simply begins another.

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